17 Questions to Find Your Brand Story Registration – HarperCollins Leadership Essentials

Find Your Brand Story

FREE TEMPLATE - 17 Questions to Guide You to a Story with Sales Potential

Need to increase sales, but don’t have a huge marketing budget?

Tell a story. The power of storytelling is well documented, with recent research showing that they are 22X more memorable than facts. Whether you consider yourself a salesperson or not, whether your audience is ready to buy or isn’t even aware that it needs what you’re selling, a story bridges the gap. Use our free template developed by professional storyteller and author of Stories that Stick, Kindra Hall, to uncover stories you didn’t even know you had and sell anyone on your ideas, products, or services.

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Have you ever tried to get a story from an elderly relative?

Maybe you asked them about the Great Depression and how they mustered the resolve to endure poverty. And then... you got a two-word response, a sigh, or a pat on the back. It's not that we don't have stories to tell. It's that we aren't asking the right questions to extract them. Use this template to get the best stories out of you, so you can connect with any potential customer or client.

Meet Kindra Hall

Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. As a former Director of Marketing and VP of Sales, Kindra wielded the power of storytelling to communicate the value of companies, their products, and their individuality in markets crowded with competitors. Kindra’s message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School.

“Do I even have a story to tell? If I do, how do I find the right one?”

You do, and it's easy.