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Business storytelling is a skill most professionals don't learn until it's too late.

 

By the time they learn the importance of telling stories in business, they've already lost important clients and missed crucial deals.

 

Stories that Stick will get you up to speed on the four stories you need to be telling about your business. Plus, you'll receive a storytelling framework you can use to craft a compelling and clear message.

 

The Value Story, the Founder Story, the Purpose Story, and the Customer Story will help you meet your business goals, whether they are to make more money or to connect with more people.

 

Telling these stories well is a simple, accessible skill anyone can develop.

 

With case studies, company profiles, and anecdotes backed with original research, Kindra Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.


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Praise for Stories that Stick

Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.

Seth Godin, New York Times bestselling Author of This Is Marketing

Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!

Jay Baer, Founder of Convince and Convert, coauthor of Talk Triggers

I'm picky about what I read. Doubly so with business books. But Kindra hooked me on page one and wouldn't let go. Such is the power of superb storytelling. If you want to inspire your customers and your team, craft a vision that resonates, and do better marketing, Stories That Stick is essential reading.

Rand Fishkin, Founder of SparkToro