Business storytelling is a skill most professionals don't learn until it's too late.
By the time they learn the importance of telling stories in business, they've already lost important clients and missed crucial deals.
Stories that Stick will get you up to speed on the four stories you need to be telling about your business. Plus, you'll receive a storytelling framework you can use to craft a compelling and clear message.
The Value Story, the Founder Story, the Purpose Story, and the Customer Story will help you meet your business goals, whether they are to make more money or to connect with more people.
Telling these stories well is a simple, accessible skill anyone can develop.
With case studies, company profiles, and anecdotes backed with original research, Kindra Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Save 43% off Stories that Stick and discover how to stand out in a crowded marketplace!