Do you want to infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot? Get the Trader Joe's blueprint from the visionary founder, Joe Coulombe.
Meet the Author
Joseph Hardin Coulombe was an American Entrepreneur. He founded the grocery store Trader Joe’s in 1967 and ran it until his retirement in 1988. Coulombe graduated from Stanford University in 1952 with a degree in Economics. He earned an MBA from the Stanford Graduate School of Business in 1954. Coulombe was a member of Alpha Kappa Lambda. Joe recently passed away on February 28, 2020.
How to do business your way & still beat the big guys
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.
In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
What You'll Learn
How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.
How questioning all aspects of the way you do business leads to powerful results.
How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.
How to build a business around your values and identity.
Become Trader Joe's
Joe realized early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.
Start learning the Trader Joe’s blueprint today! Download the first chapter of Becoming Trader Joe today for free.
Praise for Becoming Trader Joe
Become What Your Customers Love
Joe Coulombe teaches in Becoming Trader Joe the lessons he learned by challenging the status quo and rethinking the way a business operates. These lessons will help you build your own unique shopping experience that customers love, and create a work environment that employees love being a part of.
Order Becoming Trader Joe today and get the first three chapters of the book to start reading immediately. To access the offer, follow the steps below.
STEP 1
Purchase Becoming Trader Joe from any of our preferred retailers listed below.
STEP 2
Come back to this page and fill out the form below to receive access to the first three chapters of Becoming Trader Joe.
STEP 3
Download the first three chapters of Becoming Trader Joe and start reading.
Step One: Purchase the book from any of our preferred retailers.
Step Two: Fill out the form to receive your bonus.
By submitting your email address, you understand that you will receive email communications from HarperCollins Leadership, a division of HarperCollins Focus (501 Nelson Place, Nashville, TN 37214 USA), providing information about products and services of HCL and its affiliates. You may unsubscribe from these email communications at any time. If you have any questions, please review our Privacy Policy or email us at yourprivacy@harpercollins.com.
Terms | Privacy Policy
HarperCollins Focus Copyright 2020