GO FROM MAKER TO MANAGER WITH EASE.
More and more makers, designers, writers, and artists are in demand in this age than ever before. Learn how to succeed at managing other creative people … once you understand the new strategies and mindset that are required.
CHANGE IS HAPPENING. HOW WILL YOU LEAD THROUGH IT?
The social challenges facing us in the 2020’s are radically different than those we faced even one generation ago. Meet the new leaders, or Rebuilders, who are moving us forward and learn how to apply their same effectiveness, qualities, and attributes to you own leadership.
CHANGE IS HAPPENING. HOW WILL YOU LEAD THROUGH IT?
The social challenges facing us in the 2020’s are radically different than those we faced even one generation ago. Meet the new leaders, or Rebuilders, who are moving us forward and learn how to apply their same effectiveness, qualities, and attributes to you own leadership.
WELCOME TO THE AGE OF CREATIVES
More and more makers, designers, writers, and artists are in demand in this age than ever before. Learn how to succeed at managing other creatives … once you understand the new strategies and mindset that are required.
For creators, getting that promotion to management is exciting but can also be scary...
The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures.
Creative Directions is a management masterclass in which readers attend lectures and seminars as they learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like The Simpsons and GLOW; and creative directors and leaders at businesses like Amazon, Apple, Disney, TikTok, and more.
All of these lessons are provided in an attractive, easily accessible format so that readers can open the book to any page and find some actionable or inspirational insight or strategy.
IN THE BOOK READERS WILL:
Receive essential guidance on how to master the delicate balance required to successfully lead a creative team, like how to relinquish control while keeping the focus where it needs to be.
Learn from star creative leaders in the entertainment industry on essential lessons they learned on their path to success.
Gain insights on how to balance mastering the new skills you need as a leader with finding the time and energy to focus on the creative work you love.
Contributor Spotlight:
AVA DUVERNAY
Executive Producer, Queen Sugar; Director, When They See Us, Selma, A Wrinkle in Time
GOT 15 MINUTES?
TAKE THE FIRST STEP
When re-entering the workforce, it's vital that you have a polished LinkedIn profile and résumé. Why?
- LinkedIn is the #1 platform used by professionals and hiring managers.
- When a company uses Applicant Tracking System bots, 75 percent of submitted résumés are never viewed by human eyes.
We want to help set you up for success. Download our free guide:
15 Minutes to a Polished Résumé & LinkedIn Profile
PLUS, get a free chapter from Back to Business
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TRANSITION FROM TALENT TO LEADER
Are you a maker who has found yourself in a manager role? Do you feel unequipped or worried you won't be able to exercise your creativity any more? Jason Sperling has been there.
After years working in ad agencies the dreaded inevitable finally happened: he got promoted.
With the promotion came new responsibilities like project oversight, budget planning, and employee reviews--tasks he never pictured himself doing, but were necessary to keep the company running smoothly.
The truth is, there are a lot of creative, artistic workers out there who find themselves in this same position. Can creatives possess the qualities that are needed to be a leader? Jason says, "yes," and he teaches you how in his book Creative Directions, along with help from some of his creative friends.
Order a copy today from your preferred retailer below.
STEP 1
Purchase Taking Charge of Change from any of our preferred retailers listed below.
STEP 2
Come back to this page and fill out the form below to receive access to the bonus content.
STEP 3
Start reading the book.
FREE BONUSES FOR BULK ORDERS!
When you purchase 25+ copies you're eligible to receive the following bonus content:
Order 25+ copies: Get the Trauma to Triumph Toolkit PDF
Order 50+ copies: Get the Toolkit PLUS a 1-hour virtual consultation with Diana Hendel
To redeem the bonus offer, order 25+ or 50+ copies at your preferred retailer (check out Porchlight for bulk discount prices), then email a copy of your receipt to hendeldiana@gmail.com.
Step One: Purchase the book from any of our preferred retailers.
HARDCOVER EDITION
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EBOOK EDITION
AUDIOBOOK EDITION
Contributor Spotlight:
JENI BRITTON BAUER
Chief Creative Officer, Jeni’s Ice Cream
LISTEN TO A SAMPLE FROM THE AUDIOBOOK
WHAT'S INSIDE?
SECTION 1: MANAGING PEOPLE
- Trade the spotlight for flashlights.
- Don’t manage departments. Manage people.
- Remember the feeling.
- The delicate task of killing babies.
- Mirrors help reduce blind spots.
- Be a strong advocate for people and their projects.
- AND MORE
SECTION 2: BEING A LEADER
- In battle, always start with the bluntest weapon.
- Greatness necessitates compromise. Sometimes.
- Align your spine.
- Learn to deputize.
- Only apes throw their poop at people.
- Sometimes you need to be a benevolent dictator.
- AND MORE
SECTION 3: MANAGING CLIENTS & HIGHER UPS
- Straddle the line between partner and prodder.
- Put your client’s and company’s concerns above your own. And have the ability to discern which are more important.
- Be mindful of the person above the person above.
- Don’t rise so high that you lose sight of the people below.
- Everyone at the table deserves respect (even if it’s not apparent why yet).
- Put a ring on it.
- AND MORE
SECTION 4: THE WORK
- Great work still matters, but for different reasons.
- A POV is IMP.
- Fingerprints can leave smudges.
- Maintain a culture of consistency.
- Less pushing, more pulling.
- Falling on too many swords kills credibility.
- AND MORE
SECTION 5: THE CAREER
- When it comes to your job, be selfless. When it comes to your career, be selfish.
- Keep working on You v.2.
- Avoid burning a bridge you don’t intend to walk across.
- A higher salary only makes you happy on payday.
- Go away and stay away.
- We all need a “Fuck it” bucket.
- AND MORE
ABOUT THE AUTHOR
JASON SPERLING currently serves as global executive creative director for Facebook Reality Labs. He has worked in advertising and marketing for more than two decades, developing iconic work for clients that include Apple, Honda, TikTok, Disney, Amazon, UNICEF Worldwide, and many others.
Among his notable achievements, Jason was selected in 2015 by Adweek as one of the Top 30 Creative Directors in the country. His work for Honda has won numerous top international awards, as well as an Emmy nomination. His “Mac vs. PC” campaign was declared Campaign of the Decade by Adweek and listed among the Top 10 Campaigns of the Century by AdAge. And his Imaginary Friend Society film series, which explains the many facets of the pediatric cancer experience, has been translated into more than a dozen languages and is being used by hospitals worldwide.
His first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook). It was launched a page a day for more than 160 days in order to demonstrate the need to break through in today’s challenging media environment.
Jason lives in Los Angeles. He is married to Nicole and is dad to Hannah, Natalie and Will.
Contributor Spotlight:
EMILY MCDOWELL
Founder, Creative Director, Emily McDowell & Friends; Author, There Is No Good Card For This
Contributor Spotlight:
JOE RUSSO
Executive Producer, Community; Direc tor, Avengers: Endgame; Founder, Bullitt Productions
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