Part Three
Improving Your Marketing Strategy Based on DEI
⭐ Leadership Essentials February Book Club Pick ⭐
Shop our best book on diversity advocacy
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In today’s workplace, cross-cultural collaboration is essential to the survival of any business. Unfortunately, bringing together people from a variety of backgrounds can lead to “us vs. them" misunderstandings and clashes that work against the goals of the company. Cultural consultant Laura Kriska teaches leaders in any organization how to prevent “us vs. them" culture clashes by promoting inclusion in their organization to increase employee retention and productivity and to prevent misunderstandings that lead to lost time and increased legal risk.
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During the month of February, we're celebrating Black History Month by reading The Business a We, a book that shows leaders how to cultivate diverse, equitable, and inclusive workplaces without relying on anyone else but themselves to initiate action. Buy The Business of We and join our free Facebook community today!
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