YOUR REPUTATION MATTERS. DON'T WAIT UNTIL IT'S TOO LATE.
Heather Zumarraga, a business journalist who has spent much of her career in testosterone-filled work environments, wants to make sure that any male leader who wants to be part of the solution knows how to do it the right way.
HOW TO SUCCEED IN THE INCLUSIVE MODERN WORKPLACE
The only way for male managers to feel confident in their ability to create an inclusive environment is to give them the tools they need for success. The Man's Guide to Corporate Culture does exactly that.
60%
Percentage of male managers who feel uncomfortable working one-on-one with their female colleagues.
60%
Percentage of male managers who feel uncomfortable working one-on-one with their female colleagues.
THESE DAYS IT SEEMS EASIER TO SAY OR DO THE WRONG THING...EVEN WHEN YOU'RE WELL-INTENTIONED.
The Man's Guide to Corporate Culture is for all of the GOOD GUYS in the workplace -- the guys who want to comfortably engage with their co-workers and stay out of trouble. This book tells you how to do it.
A crucial best-selling business resource as offices begin to reopen post-pandemic.
- Protect Your Job
- Protect Your Business
- Protect Your Reputation
WHAT YOU'LL FIND IN THE BOOK:
The Man's Guide to Corporate Culture dives into topics most authors are scared to talk about...but they need to be addressed. In the book, you'll find sections on:
- Fear of Women in the Workplace
- Unprofessional Communication
- What is Her Body Telling You?
- The Artless War on Men
- The Boundaries of Harassment
- Female Translations
- Men Face Harassment and Discrimination, Too
- and many more
Don’t wait until it’s too late to read this book. The strategies and advice are here to help you create and maintain a respectful, inclusive, and collaborative workplace.
Which behaviors to adopt (and which to avoid) to create and maintain a comfortable work environment for their female co-workers.
How to create an environment that is not only welcoming to both women and men but also encourages healthy and respectful collaboration.
Strategies to ensure that female employees are being treated fairly by all team members.
And much, much more real-world tested advice and approaches to help ensure every employee (and the company as a whole) is best situated for success.
The Man's Guide to Corporate Culture is that PERFECT PLAYBOOK combining practical, easy-to-follow advice with a dose of humor.
CAROL ROTH
New York Times Bestselling Author
GOT 15 MINUTES?
TAKE THE FIRST STEP
When re-entering the workforce, it's vital that you have a polished LinkedIn profile and résumé. Why?
- LinkedIn is the #1 platform used by professionals and hiring managers.
- When a company uses Applicant Tracking System bots, 75 percent of submitted résumés are never viewed by human eyes.
We want to help set you up for success. Download our free guide:
15 Minutes to a Polished Résumé & LinkedIn Profile
PLUS, get a free chapter from Back to Business
DOWNLOAD NOW
CREATE AN INCLUSIVE ENVIRONMENT
There are numerous books that coach women to deal with bias and harassment in a male-dominated workplace. However, The Man's Guide to Corporate Culture is one of the only books that coaches men on how to be a part of the solution so they can engage female bosses, subordinates, and peers in a way that builds cohesion instead of division.
STEP 1
Purchase Back to Business from any of our preferred retailers listed below.
STEP 2
Come back to this page and fill out the form below to receive access to the bonus content.
STEP 3
Start reading the book and purchase the eCourse from the Leadership Essentials store.
LISTEN TO A SAMPLE FROM THE AUDIOBOOK
HEATHER ZUMARRAGA
Heather Zumarraga is a respected economic and financial correspondent for Fox Business and CNBC. She is a contributor to written publications, including The Washington Post, and has distinguished herself as a highly regarded and well-connected source. As a leader in the financial services industry, she received her Masters of Business Administration from The Kogod School of Business at American University in Washington D.C.
In 2015, Washington Life Magazine recognized Zumarraga as one of "DC's most powerful people under 40."
PRAISE FOR THE MAN'S GUIDE TO CORPORATE CULTURE
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