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MARKETING WILL NEVER BE THE SAME
Marketing is entering its most exciting inflection point ever: the Fifth Paradigm of Marketing, or Quantum Marketing.
New technologies like artificial intelligence, augmented reality, 5G connectivity, the Internet of Things, smart speakers, wearables, and blockchains are poised to transform consumers’ lives totally. Classical Marketing will simply not work in this scenario. Enter Quantum Marketing — a totally new paradigm of marketing that will take impact to entirely new levels.
Companies need a total reboot of marketing to succeed and thrive. Raja Rajammanar, named one of the "World's Most Influential CMOs" by Forbes Magazine, shares how.
"This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it." —Ivan Pollard, CMO, General Mills
"This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it."
—Ivan Pollard, CMO, General Mills
MARKETING WILL NEVER BE THE SAME
Marketing is entering its most exciting inflection point ever: the Fifth Paradigm of Marketing, or Quantum Marketing.
New technologies like artificial intelligence, augmented reality, 5G connectivity, the Internet of Things, smart speakers, wearables, and blockchains are poised to transform consumers’ lives totally. Classical Marketing will simply not work in this scenario. Enter Quantum Marketing — a totally new paradigm of marketing that will take impact to entirely new levels.
Companies need a total reboot of marketing to succeed and thrive. Raja Rajammanar, named one of the "World's Most Influential CMOs" by Forbes Magazine, shares how.
"This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it." —Ivan Pollard, CMO, General Mills
65% of CEOs have some or no confidence in their marketing teams.
Marketing executives are capable of affecting business results in unprecedented and powerful ways. Yet, there is a crisis of confidence in marketing.
Quantum Marketing is your playbook to put gravitas back in marketing and establish your stature on the C suite.
65% of CEOs have some or no confidence in their marketing teams.
65% of CEOs have some or no confidence in their marketing teams.
Marketing executives are capable of affecting business results in unprecedented and powerful ways. Yet the crisis of confidence in marketing continues.
Quantum Marketing is your playbook to put gravitas back in marketing and establish your stature on the C suite.
About Raja Rajamannar
Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally.
He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).
Recent Awards for Raja Rajamannar
Praise for Quantum Marketing
“As always, Raja leaves no stone unturned. 'Quantum Marketing' captures a concise history of the world of marketing, provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must read.”
Conny Braams, Chief Digital and Marketing Officer, Unilever
"Raja's book is a must read for any marketer who wants to build brands that stand the test of time in the post digital age. This requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balanced always . He is also a great humanist and a role model for the industry."
Antonio Lucio former CMO of Facebook, Visa, HP and PepsiCo Int.
“In these highly disruptive times, CEOs must re-evaluate their relationships with their CMOs to unlock and re-wire their company’s ability to predictably monetize human behavior in this tech enabled world to reinforce and protect their company’s competitive advantage. Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. 'Quantum Marketing' is a must read for all C-Suite executives.”
Ann Mukherjee, Chairman & CEO, Pernod Ricard NA
“Raja is one of the world’s most insightful and creative Chief Marketing Officers. This book allows everyone to benefit from his unique perspectives on the changing role of the CMO, and more importantly, the role that marketing needs to play in every company’s growth, reputation, brand, and purpose. As I read this book I found myself repeatedly exclaiming “YES!” as Raja describes the dynamics within organizations that can impede or amplify the power of marketing. But more importantly, this book serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.”
Chris Capossela, Chief Marketing Officer, Microsoft
“Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.”
Leslie Berland, CMO, Twitter
Scroll through to read more about Quantum Marketing
“Quantum Marketing is a masterful guide to navigating marketing’s biggest disruption yet. Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives."
Keith A. Grossman, President, TIME
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today's fast-paced world.”
Michelle Peluso, SVP Digital Sales & CMO, IBM
“Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.”
Harris Diamond, Chairman and CEO, McCann WorldGroup
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”
Ivan Pollard, CMO, General Mills
"Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!"
Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
"Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward."
—Stephan Loerke, CEO, WFA
“Raja Rajamannar’s ‘Quantum Marketing’ is more than a “must read”, it is absolutely required reading for every marketer or aspiring marketer. Raja not only presents the critical facets of marketing in the most elegant, eloquent and clarifying language, but he helps the reader to truly understand how to harness the powerful force of marketing … and its impact for brands and society. Raja is a master at elevating the marketing realm within a three dimensional mosaic that provides critical decision making guidance for a marketer at any level. Quantum marketing stretches the imagination about the possibilities of marketing. This quick read will make you realize marketing can make the impossible, very possible.”
—Bob Liodice, CEO, ANA
“For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.”
—Pedro Earp, CMO, Anheuser-Busch InBev
“Raja connects the dots for today’s quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won’t get you there.”
—Wendy Clark, Global CEO, Dentsu International
"The strength of 'Quantum Marketing' is in demonstrating how marketers are integral to business success. By exploring marketing’s fusion of art, science and craft, Raja helps marketers to be thoughtful practitioners of their work. It’s a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigour necessary to drive business growth. By following the principles of this book, marketers can look forward to careers that are not only at the centre of business decision making, but also designed to support the communities we all serve."
Leanne Cutts, Group CMO, HSBC
“Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.”
—Ravi Dhar, Professor of Marketing, Yale School of Management
“Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!”
—Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
“Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.”
—Greg Welch, Senior Partner, Spencer Stuart
“Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.”
—Susan Vobejda, CMO, The Trade Desk
"This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that will help anyone rise to the quantum marketing challenge of tomorrow."
—Anda Gansca, Founder & CEO, Knotch
“Quantum Marketing makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and re-read) as we head into 2021.”
—Gerhard Fourie, Director of Marketing & Brand Strategy, Aston Martin
“A rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!’”
—Nikki Mendonça, Global Managing Director, Software & Platforms Industry - Accenture
“Quantum Marketing should have a place on every executive’s desk and in every business-school classroom. Raja provides a down-to-earth playbook. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.”
—Jenny Rooney, Communities Director and Chair of the CMO Network, Forbes
“It is rare to find someone like Raja with such breadth and depth of knowledge, insights, and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.”
—Steven Wolfe Pereira, CEO & Co-Founder, Encantos
“Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and a masterful articulation of what marketing is and how best it should function in the 21st century."
—Nick Drake, Vice President Global Marketing, Google
"True to its name, 'Quantum Marketing' will fundamentally change how marketers see the world. Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer, spun together masterfully by a great practitioner of the marketing craft. Raja’s version of marketing provides a much needed upgrade to the failing traditional models and some heart to the otherwise indiscriminate technology – a must read for any and all!"
Pranav Yadav, Founder and CEO, Neuro-Insight US Inc
"Raja’s terrific concept of 'Quantum Marketing' gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!"
—Janet Balis, Marketing Practice Leader, EY Consulting
“Raja’s extensive experience as a GM, President, and leading Chief Marketing Officer clearly sets this phenomenal marketing leadership resource apart from all others.”
—Nadine Dietz, Chief Community Officer, Adweek
“In this thought-provoking book, Raja provides a lens into the future of how marketing will continue to evolve and what it would take to be successful.”
—Sunil Gupta, Edward Carter Professor of Business, Harvard Business School
“'Quantum Marketing' displays the thought leadership of a marketing visionary, the practicality of a leading global marketer and the storytelling of a creative genius. I have had the privilege of working closely with Raja as he led the way to new marketing horizons. That first-hand experience is invaluable but the book will give every practitioner and student a unique vantage point of a marketing guru.”
—Devika Bulchandani, President, McCann North America
“Quantum Marketing is a masterful guide to navigating marketing’s biggest disruption yet. Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives."
Keith A. Grossman, President, TIME
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today's fast-paced world.”
Michelle Peluso, SVP Digital Sales & CMO, IBM
“Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.”
Harris Diamond, Chairman and CEO, McCann WorldGroup
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”
Ivan Pollard, CMO, General Mills
"Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!"
Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
"Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward."
—Stephan Loerke, CEO, WFA
“Raja Rajamannar’s ‘Quantum Marketing’ is more than a “must read”, it is absolutely required reading for every marketer or aspiring marketer. Raja not only presents the critical facets of marketing in the most elegant, eloquent and clarifying language, but he helps the reader to truly understand how to harness the powerful force of marketing … and its impact for brands and society. Raja is a master at elevating the marketing realm within a three dimensional mosaic that provides critical decision making guidance for a marketer at any level. Quantum marketing stretches the imagination about the possibilities of marketing. This quick read will make you realize marketing can make the impossible, very possible.”
—Bob Liodice, CEO, ANA
“For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.”
—Pedro Earp, CMO, Anheuser-Busch InBev
“Raja connects the dots for today’s quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won’t get you there.”
—Wendy Clark, Global CEO, Dentsu International
"The strength of 'Quantum Marketing' is in demonstrating how marketers are integral to business success. By exploring marketing’s fusion of art, science and craft, Raja helps marketers to be thoughtful practitioners of their work. It’s a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigour necessary to drive business growth. By following the principles of this book, marketers can look forward to careers that are not only at the centre of business decision making, but also designed to support the communities we all serve."
Leanne Cutts, Group CMO, HSBC
“Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.”
—Ravi Dhar, Professor of Marketing, Yale School of Management
“Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!”
—Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
“Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.”
—Greg Welch, Senior Partner, Spencer Stuart
“Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.”
—Susan Vobejda, CMO, The Trade Desk
"This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that will help anyone rise to the quantum marketing challenge of tomorrow."
—Anda Gansca, Founder & CEO, Knotch
“Quantum Marketing makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and re-read) as we head into 2021.”
—Gerhard Fourie, Director of Marketing & Brand Strategy, Aston Martin
“A rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!’”
—Nikki Mendonça, Global Managing Director, Software & Platforms Industry - Accenture
“Quantum Marketing should have a place on every executive’s desk and in every business-school classroom. Raja provides a down-to-earth playbook. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.”
—Jenny Rooney, Communities Director and Chair of the CMO Network, Forbes
“It is rare to find someone like Raja with such breadth and depth of knowledge, insights, and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.”
—Steven Wolfe Pereira, CEO & Co-Founder, Encantos
“Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and a masterful articulation of what marketing is and how best it should function in the 21st century."
—Nick Drake, Vice President Global Marketing, Google
"True to its name, 'Quantum Marketing' will fundamentally change how marketers see the world. Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer, spun together masterfully by a great practitioner of the marketing craft. Raja’s version of marketing provides a much needed upgrade to the failing traditional models and some heart to the otherwise indiscriminate technology – a must read for any and all!"
Pranav Yadav, Founder and CEO, Neuro-Insight US Inc
"Raja’s terrific concept of 'Quantum Marketing' gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!"
—Janet Balis, Marketing Practice Leader, EY Consulting
“Raja’s extensive experience as a GM, President, and leading Chief Marketing Officer clearly sets this phenomenal marketing leadership resource apart from all others.”
—Nadine Dietz, Chief Community Officer, Adweek
“In this thought-provoking book, Raja provides a lens into the future of how marketing will continue to evolve and what it would take to be successful.”
—Sunil Gupta, Edward Carter Professor of Business, Harvard Business School
“'Quantum Marketing' displays the thought leadership of a marketing visionary, the practicality of a leading global marketer and the storytelling of a creative genius. I have had the privilege of working closely with Raja as he led the way to new marketing horizons. That first-hand experience is invaluable but the book will give every practitioner and student a unique vantage point of a marketing guru.”
—Devika Bulchandani, President, McCann North America
Learn the 5 elements of Quantum Marketing
North Star
Purpose will evolve from being a politically correct stance of companies to an essential North Star that guides the company and is brought to life by marketing.
Heart
People's actions will be driven by emotions and feelings. Driving this is paramount, particularly with the onslaught of technology and data.
Technology
A tsunami of technologies are coming at us fast and furious, each with an immense potential to aid marketing or render marketers obsolete. Marketers need to stay on top of these technologies.
Brain
Brain is not just one thing. It has various components with a profound role in purchase decisions. Quantum Marketing shows you how to leverage them all to succeed and thrive.
Data
There is already a deluge of data. Exponentially more of it is coming our way. Marketers can either drown and disappear or take command and control of their destinies.
Start reading today.
Start learning the marketing strategies of tomorrow! Download the first chapter of Quantum Marketing today for free.
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