Sell Different – HarperCollins Leadership Essentials

Outsmart, Outmaneuver, and Outsell the Competition


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Never has there been such an important time for this book. If you want to be the one who says “send me,” who raises their hand to lead when the going is toughest, who embraces ambiguity and runs forward when others want to flee, follow Marc’s leadership principles. He delivers the goods.


Founder of SkyBridge Capital



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Next time you're faced with a crisis in the workplace, make sure you're ready. Clarity in Crisis will teach you how. Learn valuable lessons and strategies from CIA veteran Marc Polymeropoulos that can be implemented in any industry.

Clarity in Crisis will walk you through Marc's 9 leadership principles, which guided him throughout his time in the CIA.

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When you purchase 25+ copies you're eligible to receive the following bonus content:

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Marc was one of the finest CIA operations officers of his generation. His leadership skills were extraordinary, as he combined compassion and empathy for his officers, humility, and an indefatigable desire for results that led to some of CIA’s finest and still unheralded successes. Marc’s leadership principles are borne out of hard lessons in the third world, and are applicable in all walks of life.


former Acting Director and Deputy Director, Central Intelligence Agency

Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!

Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!

Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.

How do you stand out from the pack and not just land the account, but win deals at the prices you want?

Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.


The practical, proven strategies presented in Sell Different! include:

  • •How to defeat your toughest competitor (hint: it’s not who you think it is)
  • •An actionable 16-phase plan to reach and engage elusive prospects
  • •Finding more of your best clients (it’s easier than you think)
  • •Acquiring more referrals than you ever dreamed possible
  • •Virtual selling and how to harness its potential
  • •Neutralizing the fear of change that paralyzes buyers and kills deals
  • •Structuring pilot programs that advance your deals
  • •Identifying the critical person needed to win more deals at the prices you want
  • •Solving closing problems and fixing the real issue limiting your success
  • •Dissecting and resolving the most challenging sales objection — price!
  • •What 99.999% of salespeople don’t do, but should
  • •Expanding account relationships to explode revenue and lock out the competition
  • •How to address a major flaw when comparing salespeople with professional athletes
  • •And much, much more!


If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.


When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz for help. Lee is a world-renowned sales management strategist and CEO of Sales Architects®. A recognized expert in Sales Differentiation, he specializes in helping salesforces, across all industries, win more deals at the prices you want.

A featured columnist in The Business Journals and a media source on sales and sales management, Lee has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets. Lee is a frequently-sought keynote speaker and consultant on Sales Differentiation, salesforce development, hiring, onboarding, compensation, and other sales performance topics.

He is the bestselling author of the award-winning, bestselling books Sales Differentiation and Hire Right, Higher Profits.

Lee is a championship powerlifter and a graduate of Binghamton University. Originally from New York City and New Jersey, he now resides in a Minneapolis suburb with his wife, three kids, and two dogs. When he isn't helping his clients win more deals at the prices you want, you will find him on the baseball field coaching his boys.

Distinguished CIA Veteran Marc Polymeropoulos has given us an inside look at his world-class and battle-tested leadership principles. This is a must-read for anyone looking to grow as a leader and as a human being.


author of The Champion’s Mind