You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, delivers a storytelling framework you can use to engage anyone: customers, employees, online followers...you name it!

Hall shows readers how to combine identifiable characters, authentic emotion, a significant moment, and specific details to create four unique stories for your business:

• the Value Story, to convince customers they need what you provide;
• the Founder Story, to persuade investors and customers your organization is worth the investment;
• the Purpose Story, to align and inspire your employees and internal customers; and
• the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Every person, every organization has at least four stories at their disposal. Use this Wall Street Journal & USA Today bestselling book to up your communication game!