Stories that Stick – HarperCollins Leadership Essentials

FALL HAUL SALE: Get free shipping on all orders until 11/14!

2022 Goal:
Become a stronger communicator

Copy and paste Kindra Hall's bestselling storytelling framework for your next presentation, sales pitch, or social media post

Get Stories that Stick for $15 + free shipping

You can't afford to be a bad storyteller

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, delivers a storytelling framework you can use to engage anyone: customers, employees, online name it!

Hall shows readers how to combine identifiable characters, authentic emotion, a significant moment, and specific details to create four unique stories for your business:


  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.


Every person, every organization has at least four stories at their disposal. Use this Wall Street Journal & USA Today bestselling book to up your communication game!

Get the book for $15 + free shipping

With case studies, company profiles, and anecdotes backed with original research, Hall offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

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Master storytelling to achieve different goals

Marketing products and services

Inspiring teams

Starting a business

Building communities

Who should read this book

  • Marketing professionals who want to tell better stories
  • Business owners who need their brand/company stand out
  • Entrepreneurs and freelancers looking to better tell their own stories
  • Anyone who runs campaigns for products and services looking to better reach and connect with customers

"I'm picky about what I read. Doubly so with business books. But Kindra hooked me on page one and wouldn't let go. Such is the power of superb storytelling. If you want to inspire your customers and your team, craft a vision that resonates, and do better marketing, Stories That Stick is essential reading."

- Rand Fishkin, author and founder of Sparktoro and Moz

*Free shipping and sale prices valid through 11/14/21.