Stories that Stick – HarperCollins Leadership Essentials


2021 Goal:
Become a stronger communicator

Copy and paste Kindra Hall's bestselling storytelling framework for your next presentation, sales pitch, or social media post

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Uncover your most engaging and inspiring stories

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, delivers a storytelling framework you can use to engage anyone: customers, employees, online name it!

Hall shows readers how to combine identifiable characters, authentic emotion, a significant moment, and specific details to create four unique stories for your business:


  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.


Every person, every organization has at least four stories at their disposal. Use this Wall Street Journal & USA Today bestselling book to up your communication game!

Master storytelling to achieve different goals

Marketing products and services

Inspiring teams

Starting a business

Building communities

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With case studies, company profiles, and anecdotes backed with original research, Hall offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

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"The shift a story can make has a profound impact on business.

It turns customers into converts.

It transforms employees into evangelists.
Executives into leaders.

It changes the nature and impact of marketing, and perhaps most importantly, it can change how we see ourselves."


- Kindra Hall

Praise for Stories that Stick from Readers

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