Day 3, Session 2: Don Miller – HarperCollins Leadership Essentials

Day 3, Session 2

Developing Appropriate and Compelling Marketing Messages with Donald Miller

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Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He’s the CEO of StoryBrand, the cohost of the Building a StoryBrand podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

As StoryBrand’s director of teaching and facilitation, J.J. Peterson travels around the world facilitating StoryBrand workshops, to help organizations grow their business. He holds a PhD in communication and has spent the last twenty years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational nonprofit organizations, worked in higher education as a communication professor and dean of students, and speaks to thousands of people every year about creating marketing that get results.

Free Resources

Day 3 Workbook

Creating the Perfect One-Liner Message (PDF)

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