“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today's fast-paced world.”

Michelle Peluso, SVP Digital Sales & CMO, IBM

“Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.”

Harris Diamond, Chairman and CEO, McCann WorldGroup

“Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.”

Leslie Berland, CMO, Twitter

"Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward."

—Stephan Loerke, CEO, WFA

“For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.”

—Pedro Earp, CMO, Anheuser-Busch InBev

“Raja connects the dots for today’s quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won’t get you there.”

—Wendy Clark, Global CEO, Dentsu International

"The strength of 'Quantum Marketing' is in demonstrating how marketers are integral to business success. By exploring marketing’s fusion of art, science and craft, Raja helps marketers to be thoughtful practitioners of their work. It’s a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigour necessary to drive business growth. By following the principles of this book, marketers can look forward to careers that are not only at the centre of business decision making, but also designed to support the communities we all serve."

Leanne Cutts, Group CMO, HSBC

“Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.”

—Ravi Dhar, Professor of Marketing, Yale School of Management

“Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!”

—Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

“Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.” 

—Greg Welch, Senior Partner, Spencer Stuart

“Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.”

—Susan Vobejda, CMO, The Trade Desk

"This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that will help anyone rise to the quantum marketing challenge of tomorrow."  

—Anda Gansca, Founder & CEO, Knotch

“Quantum Marketing makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and re-read) as we head into 2021.”

—Gerhard Fourie, Director of Marketing & Brand Strategy, Aston Martin

“A rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!’”

—Nikki Mendonça, Global Managing Director, Software & Platforms Industry - Accenture

“Quantum Marketing should have a place on every executive’s desk and in every business-school classroom. Raja provides a down-to-earth playbook. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.”

—Jenny Rooney, Communities Director and Chair of the CMO Network, Forbes

“It is rare to find someone like Raja with such breadth and depth of knowledge, insights, and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.”

—Steven Wolfe Pereira, CEO & Co-Founder, Encantos

“Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and a masterful articulation of what marketing is and how best it should function in the 21st century."

—Nick Drake, Vice President Global Marketing, Google

"True to its name, 'Quantum Marketing' will fundamentally change how marketers see the world. Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer, spun together masterfully by a great practitioner of the marketing craft. Raja’s version of marketing provides a much needed upgrade to the failing traditional models and some heart to the otherwise indiscriminate technology – a must read for any and all!"

Pranav Yadav, Founder and CEO, Neuro-Insight US Inc

"Raja’s terrific concept of 'Quantum Marketing' gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!"

—Janet Balis, Marketing Practice Leader, EY Consulting

“Raja’s extensive experience as a GM, President, and leading Chief Marketing Officer clearly sets this phenomenal marketing leadership resource apart from all others.”

—Nadine Dietz, Chief Community Officer, Adweek

“In this thought-provoking book, Raja provides a lens into the future of how marketing will continue to evolve and what it would take to be successful.”

—Sunil Gupta, Edward Carter Professor of Business, Harvard Business School

“'Quantum Marketing' displays the thought leadership of a marketing visionary, the practicality of a leading global marketer and the storytelling of a creative genius. I have had the privilege of working closely with Raja as he led the way to new marketing horizons. That first-hand experience is invaluable but the book will give every practitioner and student a unique vantage point of a marketing guru.”

—Devika Bulchandani, President, McCann North America