ABOUT THE BOOK
-In tough markets and with more and more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.
In Tech-Powered Sales, two record-setting experts on sales team up with a best-selling author on sales leadership to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power up sales effectiveness.
In these pages, sales superstars Justin Michael and Tony Hughes:
-Reveal the strategies and techniques that enable you to break through with difficult to reach buyers
-Teach you how to lift your TQ with insight into how sales technologies can be employed for maximum benefit
-Enable you to make the jump from being a laggard to the superuser within your sales team delivering leading results
-Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by AI and automation.
“For as long as I have known Raja, he has been consistently pushing the boundaries of marketing to drive business results. His book is a must-read. It will help executives of all kinds reimagine marketing”
Michael Miebach, President & CEO, Mastercard
“As always, Raja leaves no stone unturned. 'Quantum Marketing' captures a concise history of the world of marketing, provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must read.”
Conny Braams, Chief Digital and Marketing Officer, Unilever
"Raja's book is a must read for any marketer who wants to build brands that stand the test of time in the post digital age. This requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balanced always . He is also a great humanist and a role model for the industry."
Antonio Lucio former CMO of Facebook, Visa, HP and PepsiCo Int.
“In these highly disruptive times, CEOs must re-evaluate their relationships with their CMOs to unlock and re-wire their company’s ability to predictably monetize human behavior in this tech enabled world to reinforce and protect their company’s competitive advantage. Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. 'Quantum Marketing' is a must read for all C-Suite executives.”
Ann Mukherjee, Chairman & CEO, Pernod Ricard NA
“Raja is one of the world’s most insightful and creative Chief Marketing Officers. This book allows everyone to benefit from his unique perspectives on the changing role of the CMO, and more importantly, the role that marketing needs to play in every company’s growth, reputation, brand, and purpose. As I read this book I found myself repeatedly exclaiming “YES!” as Raja describes the dynamics within organizations that can impede or amplify the power of marketing. But more importantly, this book serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.”
Chris Capossela, Chief Marketing Officer, Microsoft
“Quantum Marketing is a masterful guide to navigating marketing’s biggest disruption yet. Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives."
Keith A. Grossman, President, TIME
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today's fast-paced world.”
Michelle Peluso, SVP Digital Sales & CMO, IBM
“Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.”
Harris Diamond, Chairman and CEO, McCann WorldGroup
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”
Ivan Pollard, CMO, General Mills
“Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.”
Leslie Berland, CMO, Twitter
"Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!"
Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
"Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward."
—Stephan Loerke, CEO, WFA
“Raja Rajamannar’s ‘Quantum Marketing’ is more than a “must read”, it is absolutely required reading for every marketer or aspiring marketer. Raja not only presents the critical facets of marketing in the most elegant, eloquent and clarifying language, but he helps the reader to truly understand how to harness the powerful force of marketing … and its impact for brands and society. Raja is a master at elevating the marketing realm within a three dimensional mosaic that provides critical decision making guidance for a marketer at any level. Quantum marketing stretches the imagination about the possibilities of marketing. This quick read will make you realize marketing can make the impossible, very possible.”
—Bob Liodice, CEO, ANA
“For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.”
—Pedro Earp, CMO, Anheuser-Busch InBev
“Raja connects the dots for today’s quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won’t get you there.”
—Wendy Clark, Global CEO, Dentsu International
"The strength of 'Quantum Marketing' is in demonstrating how marketers are integral to business success. By exploring marketing’s fusion of art, science and craft, Raja helps marketers to be thoughtful practitioners of their work. It’s a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigour necessary to drive business growth. By following the principles of this book, marketers can look forward to careers that are not only at the centre of business decision making, but also designed to support the communities we all serve."
Leanne Cutts, Group CMO, HSBC
“Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.”
—Ravi Dhar, Professor of Marketing, Yale School of Management
“Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!”
—Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
“Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.”
—Greg Welch, Senior Partner, Spencer Stuart
“Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.”
—Susan Vobejda, CMO, The Trade Desk
"This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that will help anyone rise to the quantum marketing challenge of tomorrow."
—Anda Gansca, Founder & CEO, Knotch
“Quantum Marketing makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and re-read) as we head into 2021.”
—Gerhard Fourie, Director of Marketing & Brand Strategy, Aston Martin
“A rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!’”
—Nikki Mendonça, Global Managing Director, Software & Platforms Industry - Accenture
“Quantum Marketing should have a place on every executive’s desk and in every business-school classroom. Raja provides a down-to-earth playbook. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.”
—Jenny Rooney, Communities Director and Chair of the CMO Network, Forbes
“It is rare to find someone like Raja with such breadth and depth of knowledge, insights, and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.”
—Steven Wolfe Pereira, CEO & Co-Founder, Encantos
“Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and a masterful articulation of what marketing is and how best it should function in the 21st century."
—Nick Drake, Vice President Global Marketing, Google
"True to its name, 'Quantum Marketing' will fundamentally change how marketers see the world. Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer, spun together masterfully by a great practitioner of the marketing craft. Raja’s version of marketing provides a much needed upgrade to the failing traditional models and some heart to the otherwise indiscriminate technology – a must read for any and all!"
Pranav Yadav, Founder and CEO, Neuro-Insight US Inc
"Raja’s terrific concept of 'Quantum Marketing' gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!"
—Janet Balis, Marketing Practice Leader, EY Consulting
“Raja’s extensive experience as a GM, President, and leading Chief Marketing Officer clearly sets this phenomenal marketing leadership resource apart from all others.”
—Nadine Dietz, Chief Community Officer, Adweek
“In this thought-provoking book, Raja provides a lens into the future of how marketing will continue to evolve and what it would take to be successful.”
—Sunil Gupta, Edward Carter Professor of Business, Harvard Business School
“'Quantum Marketing' displays the thought leadership of a marketing visionary, the practicality of a leading global marketer and the storytelling of a creative genius. I have had the privilege of working closely with Raja as he led the way to new marketing horizons. That first-hand experience is invaluable but the book will give every practitioner and student a unique vantage point of a marketing guru.”
—Devika Bulchandani, President, McCann North America
Start learning the marketing strategies of tomorrow! Download the first chapter of Quantum Marketing today for free.
A - Algeria, Andorra, Antigua And Barbuda, Argentina, Aruba, Australia, Austria
B - Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bosnia and Herzegovina, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria
C - Canada, Cayman Islands, Chile, China, Cocos (Keeling) Islands, Colombia, Comoros, Cook Islands, Croatia, Cyprus, Czech Republic
D - Denmark, Dominica, Dominican Republic
E - Ecuador, Egypt, Estonia, El Salvador
F - Falkland Islands, Faroe Islands, Federated States of Micronesia, Fiji, Finland, France
G - Germany, Gibraltar, Greece, Greenland, Grenada, Guadaloupe, Guam, Guatemala, Guyana
H - Haiti, Honduras, Hong Kong, Hungary
I - Iceland, India, Indonesia, Ireland, Israel, Italy
J - Jamaica, Japan, Jordan
L - Latvia, Liechtenstein, Lithuania, Luxembourg
M - Macau, Madagascar, Malaysia, Maldives, Malta, Martinique, Mauritius, Monaco, Montenegro, Morocco
N - Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, North Macedonia, Norway
O - Oman
P - Peru, Philippines, Poland, Portugal, Puerto Rico
Q - Qatar
R - Reunion, Romania
S - Saint Helena, Saint Kitts And Nevis, Saint Lucia, Saint Pierre And Miquelon, Saint Vincent And The Grenadines, Samoa, San Marino, Saudi Arabia, Serbia, Seychelles, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Sweden, Switzerland
T - Taiwan, Thailand, Trinidad And Tobago, Tunisia, Turkey
U - Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands
V - Vanuatu, Vatican City
Justin Michael has set records over the past decade for full cycle revenue creation in cutting edge AdTech / MarTech and SaaS startups, both as an individual contributor and global team leader (leading teams of field-based and inside sellers). He also received a prestigious 10X Award from a top 20, Tier 1 VC backed, Seattle Startup. Justin was the inspiration behind COMBO Prospecting, an acclaimed sales pipeline methodology used by some of the most successful brands globally. He lives in California where he consults to leading corporations of top of funnel revenue operations.
Tony has served as head of sales for public corporations and as the Asia-pacific CEO for tier-one global technology companies. With two previous books, Tony is a best-selling author and renowned keynote speaker, and has been consistently ranked as a top 3 influencers on sales globally. He is co-founder and sales Innovation Director at Sales IQ Global and sits on a number of advisory boards. Tony has also taught sales for three universities and his clients include Salesforce, SAP, Schneider Electric, New Zealand Government, TAL Life, Grant Thornton, BAE Systems, Oracle, Flight Centre Travel Group, Red Hat and UBT with their 4,000 member companies globally.