ABOUT THE BOOK
ABOUT THE BOOK
FREE BONUSES
ABOUT THE AUTHOR
PRAISE
“For as long as I have known Raja, he has been consistently pushing the boundaries of marketing to drive business results. His book is a must-read. It will help executives of all kinds reimagine marketing”
Michael Miebach, President & CEO, Mastercard
“As always, Raja leaves no stone unturned. 'Quantum Marketing' captures a concise history of the world of marketing, provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must read.”
Conny Braams, Chief Digital and Marketing Officer, Unilever
"Raja's book is a must read for any marketer who wants to build brands that stand the test of time in the post digital age. This requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balanced always . He is also a great humanist and a role model for the industry."
Antonio Lucio former CMO of Facebook, Visa, HP and PepsiCo Int.
“In these highly disruptive times, CEOs must re-evaluate their relationships with their CMOs to unlock and re-wire their company’s ability to predictably monetize human behavior in this tech enabled world to reinforce and protect their company’s competitive advantage. Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. 'Quantum Marketing' is a must read for all C-Suite executives.”
Ann Mukherjee, Chairman & CEO, Pernod Ricard NA
“Raja is one of the world’s most insightful and creative Chief Marketing Officers. This book allows everyone to benefit from his unique perspectives on the changing role of the CMO, and more importantly, the role that marketing needs to play in every company’s growth, reputation, brand, and purpose. As I read this book I found myself repeatedly exclaiming “YES!” as Raja describes the dynamics within organizations that can impede or amplify the power of marketing. But more importantly, this book serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.”
Chris Capossela, Chief Marketing Officer, Microsoft
Start learning the marketing strategies of tomorrow! Download the first chapter of Quantum Marketing today for free.
By submitting your email address, you understand that you will receive email communications from HarperCollins Leadership, a division of HarperCollins Focus (501 Nelson Place, Nashville, TN 37214 USA), providing information about products and services of HCL and its affiliates. You may unsubscribe from these email communications at any time. If you have any questions, please review our Privacy Policy or email us at yourprivacy@harpercollins.com.
To gain access to the Salesborgs Online Mastermind Group for B2B Sales, follow these instructions:
Click this link and mention "TQ" upon arrival in the group.
Terms | Privacy Policy
HarperCollins Focus Copyright 2020