Learn how to sell to the world's most powerful consumer group

Winning Her Business | Ecourse

Duration
4 Hours

Group Access
Yes

Instant Access
Upon purchase

Price

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Why take this course?

When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women.

With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

Based on Bridget Brennan's book Winning Her Business, this eCourse guides you on how to create a customer experience that appeals to women so you can increase customers, conversion, and sales.

Why take this course?

When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women.

With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

Based on Bridget Brennan's book Winning Her Business, this eCourse guides you on how to create a customer experience that appeals to women so you can increase customers, conversion, and sales.

Get access to the course today for just $179.99!

What you'll learn

Lesson 1 - Women in the Workforce

Get an inside look at the status of women in the workplace, and how they are dominating the market and influencing the economy like never before.

Lesson 2 - Sales Past and Present

Sales has changed drastically over the past decade. Analyze the constantly changing customer buying patterns and the impact of technology on consumer behavior.

Lesson 3 - Connecting with Customers

Your first impression is everything. Learn how to connect with your ideal customer right away and instill confidence in your brand and products.

Lesson 4 - Best Practices and Case Studies

Discover the winning sales and marketing tactics from today's top brands like Sephora and Lexus.

Lesson 5 - Identifying and Implementing Trends

Unlock the 6 major trends affecting customer expectations and learn how to apply them to your business.

Lesson 6 - Building an Action Plan

Get actionable tips on how to do research, assess your market, create benchmarks, and measure impact.

What you'll learn

Lesson 1 - Women in the Workforce

Get an inside look at the status of women in the workplace, and how they are dominating the market and influencing the economy like never before.

Lesson 2 - Sales Past and Present

Sales has changed drastically over the past decade. Analyze the constantly changing customer buying patterns and the impact of technology on consumer behavior.

Lesson 3 - Connecting with Customers

Your first impression is everything. Learn how to connect with your ideal customer right away and instill confidence in your brand and products.

Lesson 4 - Best Practices and Case Studies

Discover the winning sales and marketing tactics from today's top brands like Sephora and Lexus.

Lesson 5 - Identifying and Implementing Trends

Unlock the 6 major trends affecting customer expectations and learn how to apply them to your business.

Lesson 6 - Building an Action Plan

Get actionable tips on how to do research, assess your market, create benchmarks, and measure impact.

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After this course, you'll be able to...

Implement Bridget's Four Motivators® Framework

Learn how to create an inclusive customer experience

Understand what inspires customer purchase behavior and loyalty

Identify and capitalize on trends

Create an actionable plan for reaching your ideal customer

Learn from the brands that are thriving in the marketplace now

Start learning right away

Winning Her Business Ecourse

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Meet Your Instructor

Bridget Brennan

CEO, Female Factor

Bridget Brennan is the world’s leading authority on women consumers. She’s the author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers. Bridget founded Female Factor in 2006. She works with clients all over the world and is one of the most sought-after speakers on women consumers. She is also a longtime contributing writer for Forbes.com, where she writes a popular column on marketing to women.

Reviews from Readers & Participants

"Bridget Brennan provides us with a wonderful guide to navigating the world of women consumers. In Winning Her Business, Brennan gives us valuable insights that can be leveraged from the corner office to the sales floor."

– Indra K. Nooyi, Chairman, PepsiCo

"In an era of unmatched speed, convenience, selection and price, winning her business requires mastering every element of the customer experience, including human interaction. Brennan’s Four Motivators Framework is a smart and scalable roadmap to actionable changes that every business can leverage to succeed with one of the world’s largest growth markets."

– Tom Bartley, Head of Retail, Google

“Bridget Brennan’s point is clear: focusing on the female consumer will have deep, economic benefit. Her tactics and best practices for knowing and understanding the customer are crucial for anyone seeking to grow their business.”

- Calvin Fields, Director, Thrifty Brand, The Hertz Corporation

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