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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys - Audiobook (Unabridged)

Joe Coulombe | Patty Civalleri
Narrated by: Mark Smeby
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Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint... Read More

Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.

Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.

Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.  

In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. 

In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows people of all types:

  • How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.
  • How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.
  • How questioning all aspects of the way you do business leads to powerful results.
  • How to build a business around your values and identity. 
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Additional Information
  • Contributor(s)Joe Coulombe , Patty Civalleri
  • Narrator(s) Mark Smeby
  • About the Contributor(s) Joseph Hardin Coulombe was an American Entrepreneur. He founded the grocery store Trader Joe’s in 1967 and ran it until his...

    Joseph Hardin Coulombe was an American Entrepreneur. He founded the grocery store Trader Joe’s in 1967 and ran it until his retirement in 1988. Coulombe graduated from Stanford University in 1952 with a degree in Economics. He earned an MBA from the Stanford Graduate School of Business in 1954. Coulombe was a member of Alpha Kappa Lambda. Joe recently passed away on February 28, 2020.

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  • ISBN-139781400225422
  • Publish Date06/22/2021
  • PublisherHarperCollins Leadership
  • Format Digital Audio - Unabridged Edition
  • LanguageEnglish
  • Running Time07:33:00
  • Price $23.99

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

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