Free Shipping on orders $35+ within the continental US

Brand Now: How to Stand Out in a Crowded, Distracted World

Nick Westergaard
Regular price
$19.99
Sale price
$13.99
Save 30%
Quantity must be 1 or more

Format:
FREE shipping on orders of $35+ (continental U.S. only)

Product Description
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world. With the rise of digital media, you'd think it woul... Read More

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you:

  • Create a brand with meaning
  • Reinforce it with the right touchpoints
  • Hone your brand's unique story
  • Share it through engaging content
  • Cultivate a sense of community
  • Craft a coherent experience
  • Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Read Less

Additional Information
  • Contributor(s)Nick Westergaard
  • About the Contributor(s) NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and...NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa. show more
  • ISBN-139781400242719
  • Publish Date09/13/2022
  • PublisherHarperCollins Leadership
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)22.11 lb
  • Dimensions 8.0(h) x 6.0(w) x 0.5(d) inches
  • Pages240
  • Price $13.99

How our s work
We no longer sell eBooks on HarperCollins Leadership Essentials. If you've previously purchased an eBooks, it is available in your Glose app.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.
As of March 18, 2024, HarperCollins Leadership Essentials no longer sells eCourses. You may access eCourses you've already purchased until May 28, 2024.

Reviews

You May Also Like