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Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More - Audiobook (Unabridged)

Stephen Wunker | Jennifer Luo Law
Narrated by: Van Tracy
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovati... Read More

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Charts and checklists available in the audiobook companion PDF download.

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Additional Information
  • Contributor(s)Stephen Wunker , Jennifer Luo Law
  • Narrator(s) Van Tracy
  • About the Contributor(s) STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets...STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.

    Jennifer Law is an Associate Principal at New Markets Advisors, a boutique consulting firm based in Boston that specializes in growth strategy, innovation, and Jobs to be Done customer research. Jennifer started her career in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer graduated cum laude from Williams College with a major in English Literature.

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  • ISBN-139781400214464
  • Publish Date09/18/2018
  • PublisherAMACOM
  • Format Digital Audio - Unabridged Edition
  • LanguageEnglish
  • Running Time04:46:00
  • Price $17.99

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  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

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