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Let the Story Do the Work: The Art of Storytelling for Business Success

Esther Choy
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Product Description
People forget facts, but they never forget a good story. Unfortunately it's never that simple, though. Because for most, there's nothing easy about... Read More
People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to: • Capture attention • Engage your audience • Change minds • Inspire action • Pitch persuasively • And more! When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships. Read Less

Additional Information
  • Contributor(s)Esther Choy
  • About the Contributor(s) Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is...Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management. show more
  • ISBN-139780814438015
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)0.89 lb
  • Case Weight (lbs)28.36 lb
  • Dimensions 9.25(h) x 6.25(w) x 0.88(d) inches
  • Pages256
  • Price $17.47

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