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Let the Story Do the Work: The Art of Storytelling for Business Success

Esther Choy
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Product Description
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to ach... Read More

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.

For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

In Let the Story Do the Work, you can learn to:

  • Capture attention
  • Engage your audience
  • Change minds
  • Inspire action
  • Pitch persuasively

When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

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Additional Information
  • Contributor(s)Esther Choy
  • About the Contributor(s) Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is...Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management. show more
  • ISBN-139781400239702
  • Publish Date06/21/2022
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)23.41 lb
  • Pages256
  • Price $19.99

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

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  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
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