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Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!
Too often,... Read More
Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!
Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You’ll discover how to:
Build your customer base
Set yourself apart from the competition
Use market research and focus groups to fuel better decisions
Fulfill a basic emotional need for buyers
Determine the correct price point for your offerings
Make the most of your distribution channels
Give customers a reason to switch from your competitors
And much more!
Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
About the Contributor(s)BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of...BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.show more
Series The Brian Tracy Success Library
Weight (lbs)0.18 lb
Case Weight (lbs)6.59 lb
Dimensions 7.0(h) x
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