Resources for every leadership type
Read a Sample

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm | Christie Garton
Regular price
$19.99
Sale price
$19.99
Quantity must be 1 or more

Format:
Free Shipping on orders $35+ within the continental US

Product Description
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and ... Read More

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.

Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:

  • Value social networking and aren't shy about sharing opinions
  • Refuse to remain passive consumers but expect to participate in product development and marketing
  • Demand authenticity and transparency
  • Are highly influential, swaying parents and peers
  • Are not all alike; therefore, understanding key segments is invaluable

Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Read Less

Additional Information
  • Contributor(s)Jeff Fromm , Christie Garton
  • About the Contributor(s) JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears,...JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.

    CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention.
    show more
  • ISBN-139781400245659
  • Publish Date05/02/2023
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)20.81 lb
  • Pages218
  • Price $19.99

How our s work

eBook Details: eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on Leadership Essentials, click here for our FAQs.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.

Ecourses purchased at Leadership Essentials are accessed through our online learning portal (or visit https://courses.hcleadershipessentials.com)

  • At checkout, you will be prompted to create an account (or login to your existing Leadership Essentials account). You will use the same username and password to log in to the eCourse portal and access your courses.
  • After purchase, you will receive a confirmation email from us with a link to the portal and your eCourse(s).
  • Please note: If you are purchasing eCourses in bulk for your team or organization, please email essentialscc@harpercollins.com after your purchase with your order number and the name of your organization. We will be in touch with you to set up your team on the platform.
  • If you have questions about eCourses, feel free to reach out to us via Live Chat at the bottom right corner of your screen, by submitting a ticket to our customer service team, or by calling us at 1-800-250-5308. For more information check out our FAQs here.

Reviews

You May Also Like