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Supercommunicator: Explaining the Complicated So Anyone Can Understand

Frank Pietrucha
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Product Description
This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and cus... Read More

This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.

Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:

  • Distill details and data into big ideas
  • Deliver meaning to audiences
  • Use storytelling to captivate and educate
  • Humanize content to make complicated ideas more tangible
  • Layer harder ideas on top of easier ideas
  • Strip away complex language, jargon, and acronyms
  • Use analogies to explain unfamiliar areas

Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.

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Additional Information
  • Contributor(s)Frank Pietrucha
  • About the Contributor(s) FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies...FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible. show more
  • ISBN-139780814433683
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.96 lb
  • Case Weight (lbs)38.36 lb
  • Dimensions 9.0(h) x 6.0(w) x 0.75(d) inches
  • Pages272
  • Price $8.98

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

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  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
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