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Sweet Success: A Simple Recipe to Turn your Passion into Profits - Audiobook (Unabridged)

Candace Nelson
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As we face an economic downturn, many people around the world are forced to reevaluate their careers and what direction they want to go in life. Ca... Read More

As we face an economic downturn, many people around the world are forced to reevaluate their careers and what direction they want to go in life. Candace Nelson, founder of Sprinkles Bakery, faced the same existential question as a venture capitalist after the dot-com bust, and will share the recipe for turning your passion into a successful business.

Candace Nelson lost her job in the dot-com bust. Instead of going to business school, as many of her peers were doing, she reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles cupcakes have become the go-to for celebrating everything from birthdays to job promotions to new babies, and so much more.

In Sweet Success, Candace shares her recipe for success via the steps she took to build a beloved brand. This is not a sugarcoated version—she shares the mishaps, mistakes, and hard-earned lessons she learned. Most of all, she provides directions so anyone else can do this too. Readers will learn:

  • How to make the key ingredients to any successful business work for them.
  • The best way to turn fully baked ideas into successful products that will grow their brand.
  • The secret recipe for packaging your product so that it appeals to your key demographic.
  • How to turn your kitchen experiments into top products.
  • And much more.

This is a story that resonates in this zeitgeist and is more necessary to understand than ever before. Right now, everyone is grappling with difficulties that this new normal has brought and looking inward, wanting to make more meaningful choices with their lives and work. Many people are even facing the same life-altering decisions she faced twenty years ago.

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Additional Information
  • Contributor(s)Candace Nelson
  • About the Contributor(s) Candace Nelson, alongside her husband, Charles, has created a hugely successful cupcake business from scratch. This phenomenal entrepreneur found her...

    Candace Nelson, alongside her husband, Charles, has created a hugely successful cupcake business from scratch. This phenomenal entrepreneur found her true passion after losing her successful investment banker position during the dotcom bust. After some reevaluation, this innovative spirit came up with the idea to start an exclusive cupcake bakery. Pouring all her heart, soul, money, and time into her bakery visions created more success than the couple could have ever imagined. Using only the finest ingredients, Sprinkles cupcakes have attracted the attention of famous personalities such as Tyra Banks, Oprah Winfrey, Blake Lively, Ryan Seacrest, and Katie Holmes.

    Nearly all of her store's locations have a continual line of customers waiting to taste the finest cupcakes. She has become a television personality herself, gaining fame through the famous show Cupcake Wars. Noted as a cupcake expert, she sits on a panel of two permanent judges on the show. This amazing woman shares her success by donating huge amounts of extra cupcakes, cookies, and ice cream to shelters and food banks daily.

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  • ISBN-139781400231546
  • Publish Date11/08/2022
  • PublisherHarperCollins Leadership
  • Format Digital Audio - Unabridged Edition
  • LanguageEnglish
  • Running Time06:41:00
  • Price $20.99

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  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

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