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Business is a fight for survival. That is no metaphor. In business as in war, leaders match their wills in pursuit of opposing outcomes, strategies... Read More
Business is a fight for survival. That is no metaphor. In business as in war, leaders match their wills in pursuit of opposing outcomes, strategies are devised, and resources are marshaled. Victory turns on the smallest of details; a single tactical blunder can topple an empire. In the end, one side triumphs, and the triumph is all that matters. David Brown, host of the hit Wondery podcast “Business Wars,” masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s strategies and pragmatic advice. By compiling powerful insights uncovered over dozens of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue, using popular history to lure readers in. Each business rivalry tells a story of combined wits, strategies, and resources. Witness the rise of companies as they formulate innovative strategies, adapt to keep up with shifting societal needs, and take advantage of their rivals’ vulnerabilities. The goal? Stay ahead of the competition and emerge victorious as a titan of the industry. The stories in this book are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and all the other traits of the victorious enterprise—are invaluable whether you're a software-slinging freelancer or the CEO of a multinational manufacturer. Read Less
About the Contributor(s)David Brown is the host of the hit podcasts Business Wars and Business Wars Daily. He is also the co-creator...David Brown is the host of the hit podcasts Business Wars and Business Wars Daily. He is also the co-creator and host of Texas Standard, the Lone Star’s statewide daily news show, and was the former anchor of the Peabody award-winning public radio business program Marketplace. He has been a public radio journalist for more than three decades, winning multiple awards, and is a contributor to All Things Considered, Morning Edition, and other NPR programs. Brown earned his PhD in Journalism from the University of Texas at Austin and his Juris Doctor from Washington and Lee University School of Law. He lives with his wife and two children in Austin, Texas.show more
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