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The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace

Steve Cody | Clayton Fletcher
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Laughter is a powerful remedy to what ails today's teams and organizations. There are a host of neuroscientific explanations for why laughter makes... Read More

Laughter is a powerful remedy to what ails today’s teams and organizations.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment. It also has a role in fostering diversity, equity, and inclusion—as explained in a special afterword from Malcolm Frierson, PhD, Loyola Marymount University on the role of comedy in DEI training.

What all this means for your business is that by harnessing the prodigious power of your own unique individual sense of humor (and empowering your employees to do the same), you can increase morale, collaboration, communication, and productivity. You can find new and unexpected ways to connect with your external stakeholders. And you can have fun doing it.

  • Learn the role laughter plays in the five critical elements of a strong corporate culture: Trust, Openness, Authenticity, Storytelling, and Teamwork.
  • Understand how the skills learned by stand-up comics like reading a room, being vulnerable or self-deprecating, listening, and overcoming objections are critical to leaders in today’s business climate.
  • See how improv fosters teamwork and can be a unifying force in any organization.
  • Gain insights into how other kinds of comedy like sketch comedy and creative collaboration can be applied in a business setting to build critical skill sets.
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Additional Information
  • Contributor(s)Steve Cody , Clayton Fletcher
  • About the Contributor(s) Steven Cody is the founder and CEO of Peppercomm, a Ruder Finn Company and a fully integrated strategic communications firm...

    Steven Cody is the founder and CEO of Peppercomm, a Ruder Finn Company and a fully integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. In that role he is responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. In short, he does everything but clean windows.       



    Clayton Fletcher is a NYC-based stand-up comedian, actor and writer who has been featured on Hulu, Sirius/XM, MSNBC, and ESPN. His smart, clean, provocative comedy is geared towards audiences hungry for laughs without the crude shock value that is prevalent in stand-up today. Clayton has taught thousands of aspiring comedians (and thousands of brave businesspeople) how to unlock the prodigious power of truth in comedy. He has served as Chief Comedy Officer at Peppercomm for 13 years.

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  • ISBN-139781400243709
  • Publish Date10/17/2023
  • PublisherHarperCollins Leadership
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.5 lb
  • Case Weight (lbs)12.01 lb
  • Dimensions 8.3(h) x 5.5(w) x 0.7(d) inches
  • Pages256
  • Price $16.09

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