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This inaugural episode of Leadership Essentials features John C. Maxwell, New York Times bestselling author and internationally recognized coach and speaker, as he shares with us his latest book, Leadershift: 11 Essential Changes Every Leader Must Embrace. John covers the importance of attitude and willingness, the difference between paths and plans, and shifting a team from uniformity to diversity. John also offers advice on living intentionally, connecting with millennials, and being growth-oriented.

Guest: John Maxwell

Why are women the world’s most powerful consumers and how do you market to them? It’s a simple question that has perplexed even the biggest businesses. This week, we’re taking a deep dive into the subject with someone who has made their career researching women’s buying patterns and sharing their voices with businesses worldwide. Considered the #1 speaker on women consumers, Bridget Brennan is also the CEO of the strategic consultancy Female Factor. She’s a contributing writer on the subject of marketing to women for Forbes.com and Paris Retail Week and the author of the new book Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers.

Guest: Bridget Brennan