Resources for every leadership type
Read a Sample

Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon

David Welch
Regular price
$29.99
Sale price
$20.99
Save 30%
Quantity must be 1 or more

Format:
Free shipping on orders $35+ within the continental US

Product Description
Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, an... Read More

Mary Barra’s quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary’s toughness in moving forward despite the overwhelming obstacles in her path.

A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM’s attempt to lead those transitions is as important as it is dramatic.

Equally compelling is the story of GM’s CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots—and taking flak from all sides. Her plan is to make GM—the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup—purely electric and clean by 2035.  

She may not be as wealthy as Jeff Bezos, as brash as Elon Musk, or as powerful as Mark Zuckerberg, but Mary Barra is just as important as any of them. And as one of the most powerful female executives in the world, she is overdue for an in-depth look at her forward-thinking vision, her approach to leadership, and her accomplishments against the odds.

Read Less

Additional Information
  • Contributor(s)David Welch
  • ISBN-139781400233595
  • Publish Date10/11/2022
  • PublisherHarperCollins Leadership
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.0 lb
  • Case Weight (lbs)24.02 lb
  • Dimensions 9.25(h) x 6.25(w) x 1.0(d) inches
  • Pages304
  • Price $20.99

How our s work

eBook Details: eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on Leadership Essentials, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

Ecourses purchased at Leadership Essentials are accessed through our online learning portal (or visit https://courses.hcleadershipessentials.com)

  • At checkout, you will be prompted to create an account (or login to your existing Leadership Essentials account). You will use the same username and password to log in to the eCourse portal and access your courses.
  • After purchase, you will receive a confirmation email from us with a link to the portal and your eCourse(s).
  • Please note: If you are purchasing eCourses in bulk for your team or organization, please email essentialscc@harpercollins.com after your purchase with your order number and the name of your organization. We will be in touch with you to set up your team on the platform.
  • If you have questions about eCourses, feel free to reach out to us via Live Chat at the bottom right corner of your screen, by submitting a ticket to our customer service team, or by calling us at 1-800-250-5308. For more information check out our FAQs here.

Reviews

You May Also Like