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Creative Directions: Mastering the Transition from Talent to Leader

Jason Sperling
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Product Description
Welcome to the Age of Creatives, where more and more makers, designers, writers, and artists are in demand. Learn how to succeed at managing other ... Read More

Welcome to the Age of Creatives, where more and more makers, designers, writers, and artists are in demand. Learn how to succeed at managing other creatives … once you understand the new strategies and mindset that are required.

For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures.

Creative Directions is a management masterclass in which readers attend lectures and seminars as they learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like The Simpsons and GLOW; and creative directors and leaders at businesses like Amazon, Apple, Disney, TikTok, and more. All of these lessons are provided in an attractive, easily accessible format so that readers can open the book to any page and find some actionable or inspirational insight or strategy.

Readers will: 

  • Receive essential guidance on how to master the delicate balance required to successfully lead a creative team, like how to relinquish control while keeping the focus where it needs to be.
  • Learn from star creative leaders in the entertainment industry on essential lessons they learned on their path to success.
  • Gain insights on how to balance mastering the new skills you need as a leader with finding the time and energy to focus on the creative work you love.

Enjoy the snackable, easy-reference format that makes the lessons easy to implement and apply.

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Additional Information
  • Contributor(s)Jason Sperling
  • About the Contributor(s) Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing...

    Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple “Get a Mac” campaign was declared Campaign of the Decade by Adweek and was one of Ad Age’s Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.

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  • ISBN-139781400222896
  • Publish Date06/01/2021
  • PublisherHarperCollins Leadership
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)2.03 lb
  • Case Weight (lbs)32.42 lb
  • Dimensions 10.3(h) x 8.3(w) x 0.94(d) inches
  • Pages320
  • Price $20.99

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

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