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Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market

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Purchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be co... Read More

Purchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Based on painstaking research into women’s experiences and perceptions, Don’t Think Pink reveals:

  • How generational history, culture, life stages, and daily realities influence a woman’s buying mind
  • How the way women buy is more critical than what’s being sold
  • How listening to women earlier and more often leads to more powerful strategies
  • How to use the Internet and other technology to gain a greater understanding of female consumers
  • How to gain a bigger share of the awesome purchasing power of women

There’s no question that women buy. Don’t Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous and evergreen market.

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Additional Information
  • ISBN-139781400232611
  • Publish Date12/06/2022
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)23.41 lb
  • Pages240
  • Price $19.99

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

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