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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

Benjamin GILAD
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Product Description
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsi... Read More
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. Early Warning reveals how to: * Change strategy to meet new realities * Learn from the mistakes of others via the book’s eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble. Read Less

Additional Information
  • Contributor(s)Benjamin GILAD
  • ISBN-139780814432068
  • Publish Date09/12/2003
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)1.0 lb
  • Case Weight (lbs)1.0 lb
  • Dimensions 1.0(h) x 1.0(w) x 1.0(d) inches
  • Pages272
  • Price $13.97

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