Resources for every leadership type
  • 0 ($0.00)

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Andrew Sherman
Regular price
$45.00
Sale price
$31.50
Save 30%
Quantity must be 1 or more

Format:
Free shipping on orders of $35+ (Continental US)

Product Description
As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--sp... Read More
As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides the knowledge and tools necessary to keep your business not only operating, but growing in any economy. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Readers will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising--among many other essential insights. Plus, the fourth edition incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. Read Less

Additional Information
  • Contributor(s)Andrew Sherman
  • About the Contributor(s) ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on...

    ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .

    show more
  • ISBN-139780814415566
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)2.3 lb
  • Case Weight (lbs)27.59 lb
  • Dimensions 10.25(h) x 7.5(w) x 1.5(d) inches
  • Pages464
  • Price $31.50

Ebook Details

eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com using the same email address and password used for your Leadership Essentials account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on Leadership Essentials, click here for our FAQs.

Reviews

You May Also Like