Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
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Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.
This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.
Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”
In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:
- Demystify digital marketing
- Do more with less
- Build a standout brand that cuts through the clutter
- Create relevant and engaging content for social media
- Connect with your community of customers
- Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
Read Less- Contributor(s)Nick Westergaard
- About the Contributor(s) NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and...NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa. show more
- ISBN-139781400246014
- Publish Date03/05/2024
- PublisherAMACOM
- Format Softcover
- LanguageEnglish
- Weight (lbs)0.5 lb
- Case Weight (lbs)16.01 lb
- Dimensions 8.52(h) x 5.5(w) x 0.63(d) inches
- Pages240
- Price $13.99