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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith
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Product Description
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the diff... Read More
Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you the ability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect. Read Less

Additional Information
  • Contributor(s)Paul Smith
  • About the Contributor(s) PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author...

    PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

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  • ISBN-139780814420300
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.24 lb
  • Case Weight (lbs)27.26 lb
  • Dimensions 1.0(h) x 1.0(w) x 1.0(d) inches
  • Pages288
  • Price $18.19

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