Resources for every leadership type

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Jeff Fromm | Angie Read
Regular price
$19.99
Sale price
$19.99
Quantity must be 1 or more

Format:
Free shipping on orders $35+ within the continental US

Product Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and ... Read More

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

In Marketing to Gen Z, businesses will learn how to:

  • Get past the 8-second filter
  • Avoid blatant advertising and tap influencer marketing
  • Understand their language and off-beat humor
  • Offer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.

Now is the time to learn who they are and what they want!

Read Less

Additional Information
  • Contributor(s)Jeff Fromm , Angie Read
  • About the Contributor(s) JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears,...JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.

    Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as "Gen Z Mom" based on her blog of the same name.
    show more
  • ISBN-139781400231089
  • Publish Date04/12/2022
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)23.41 lb
  • Dimensions 9.25(h) x 6.25(w) x 0.5(d) inches
  • Pages224
  • Price $19.99

How our s work

eBook Details: eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on Leadership Essentials, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on Leadership Essentials, click here for our FAQs.

Ecourses purchased at Leadership Essentials are accessed through our online learning portal (or visit https://courses.hcleadershipessentials.com)

  • At checkout, you will be prompted to create an account (or login to your existing Leadership Essentials account). You will use the same username and password to log in to the eCourse portal and access your courses.
  • After purchase, you will receive a confirmation email from us with a link to the portal and your eCourse(s).
  • Please note: If you are purchasing eCourses in bulk for your team or organization, please email essentialscc@harpercollins.com after your purchase with your order number and the name of your organization. We will be in touch with you to set up your team on the platform.
  • If you have questions about eCourses, feel free to reach out to us via Live Chat at the bottom right corner of your screen, by submitting a ticket to our customer service team, or by calling us at 1-800-250-5308. For more information check out our FAQs here.

Reviews

You May Also Like