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Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold

Kevin Freiberg | Jackie Freiberg | Dain Dunston
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Product Description
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious in... Read More
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families―too poor to afford a car―crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry. Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark. Read Less

Additional Information
  • Contributor(s)Kevin Freiberg , Jackie Freiberg , Dain Dunston
  • About the Contributor(s) Dr. Kevin Freiberg, one of the nation's top organizational performance consultants and speakers, is the coauthor, with his wife, Dr....Dr. Kevin Freiberg, one of the nation's top organizational performance consultants and speakers, is the coauthor, with his wife, Dr. Jackie Freiberg, of NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, an international bestseller. The Freibergs have a thriving global practice and have been interviewed by CBS's 60 Minutes and appeared on CNBC and the CBS Morning News.

    Dr. Jackie Freiberg, with her husband, Dr. Kevin Freiberg, is a best-selling author and speaker, whose clients include American Express, Caterpillar, Frito Lay, and General Motors. The Freibergs have also published in the Wall Street Journal and USA Today.
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  • ISBN-139781595555250
  • Publish Date07/24/2012
  • PublisherHarperCollins Leadership
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)1.48 lb
  • Case Weight (lbs)17.75 lb
  • Dimensions 9.0(h) x 6.0(w) x 1.6(d) inches
  • Pages560
  • Price $8.50

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