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Persuasion Equation: The Subtle Science of Getting Your Way

Mark Rodgers
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Product Description
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful com... Read More

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.

In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.

Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: 

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Perfect the five-step persuasion process
  • Generate group buy-in

Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

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Additional Information
  • Contributor(s)Mark Rodgers
  • About the Contributor(s) MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to...MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale. show more
  • ISBN-139780814434178
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.85 lb
  • Case Weight (lbs)37.44 lb
  • Dimensions 9.0(h) x 6.0(w) x 0.63(d) inches
  • Pages240
  • Price $12.57
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