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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the rig... Read More
During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.
In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.
About the Contributor(s)Bill McGowan, founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning correspondent. During his twenty-five years in...
Bill McGowan, founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning correspondent. During his twenty-five years in television, he has reported more than 700 nationally televised stories and anchored hundreds of hours of news and information programming. His credit include ABC News 20/20, A Current Affair, Dow Jones and CBS News. McGowan now works as a communication coach. He lives in Westchester County, NY.
Weight (lbs)0.49 lb
Case Weight (lbs)33.13 lb
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