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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Paul Smith
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Product Description
Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can ... Read More
Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain where decisions are made. The well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, author Paul Smith, one of the world's leading experts in organizational storytelling, focuses his wildly popular and proven formula to the sales arena. He identifies the ingredients of the most effective sales stories and reveals how to: • Select the right story • Craft a compelling and memorable narrative • Incorporate challenge, conflict, and resolution • And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, readers will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency . . . and most importantly, sell! “If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.” --Mike Weinberg, consultant, speaker, and author Read Less

Additional Information
  • Contributor(s)Paul Smith
  • About the Contributor(s) PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author...

    PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

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  • ISBN-139780814437117
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.0 lb
  • Case Weight (lbs)28.03 lb
  • Dimensions 9.25(h) x 6.5(w) x 0.88(d) inches
  • Pages304
  • Price $17.47

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