Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, pl... Read More
Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent.
Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to:
• Choose the right ground for your battles
• Leverage strengths while overcoming limitations
• Strike competitors’ weakest points and seize every opportunity
• Focus priorities and resources on conquering key challenges
• Go where the enemy is not
• Build and leverage strategic alliances
• And more
Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now it’s time for the small business owner to learn how they, too, can capture crucial sectors, serve unmet needs, and emerge victorious. Read Less
About the Contributor(s)BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.show more
Weight (lbs)0.86 lb
Case Weight (lbs)38.03 lb
Dimensions 9.0(h) x
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