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The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero

Charlie Wetzel | Stephanie Wetzel
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What can you learn from the world's most successful companies? Marvel characters have been shaping pop culture for decades and when comic books wer... Read More

What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:

  • How to recognize and pursue additional revenue streams.
  • How a company can successfully balance the creative with business to appease investors and fans alike.
  • And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

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Additional Information
  • Contributor(s)Charlie Wetzel , Stephanie Wetzel
  • About the Contributor(s) Charlie Wetzel is a writer, teacher, and cook. He wrote The Marvel Studios Story, the screenplay for the award-winning short...

    Charlie Wetzel is a writer, teacher, and cook. He wrote The Marvel Studios Story, the screenplay for the award-winning short film “The Candy Shop,” and more than a hundred books with New York Times bestselling author John C. Maxwell. When Charlie isn’t writing, he’s creating cooking videos for his YouTube channel “Becoming a Cook” with Stephanie, his wife of twenty-eight years, or they’re spending time with their three adult children.



    Stephanie Wetzel has been her husband Charlie’s primary editor for as long as they’ve been married, including for every book Charlie has written with author John C. Maxwell. A writer in her own right, she blogged for a decade—back when blogging was still cool. She now partners in writing with Charlie and works with other authors. Stephanie loves being wife to Charlie and mom to three young adults. She forces herself to run with Charlie, but she actually enjoys reading, learning, traveling, and eating former chef Charlie’s cooking. Stephanie grew up obsessed with horses and competed as a teenager at extremely low levels in local shows. No longer a regular rider, she still occasionally gets a tear in her eye at the sight of a horse.

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  • ISBN-139781400232772
  • Publish Date05/17/2022
  • PublisherHarperCollins Leadership
  • Series The Business Storybook Series
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)23.41 lb
  • Dimensions 4.0(h) x 3.0(w) x 0.54(d) inches
  • Pages192
  • Price $10.49

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