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The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success

Susan Solovic | Ray Manley
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Product Description
You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and ag... Read More
You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years really necessary to make sure your footprint is still making its mark, reminding consumers of your presence? Entrepreneur expert Susan Solovic says that the answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. A winning habit for every successful business! In The One-Percent Edge, learn how to put energy into profitable areas and trim dead weight, raise prices by selling value instead of things, access new markets by adapting products or services, turn customers into brand ambassadors, and many other subtle yet highly effective strategies for affecting profitable changes to your business. Pull ahead of the pack by constantly evolving . . . one tweak at a time. Read Less

Additional Information
  • Contributor(s)Susan Solovic , Ray Manley
  • About the Contributor(s) SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on...SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News,Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, ATT Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert. show more
  • ISBN-139780814438800
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.08 lb
  • Case Weight (lbs)34.57 lb
  • Dimensions 9.25(h) x 6.25(w) x 1.0(d) inches
  • Pages256
  • Price $24.95

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

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  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
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