Free Shipping on orders $35+ within the continental US

The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success

Susan Solovic | Ray Manley
Regular price
$24.95
Sale price
$17.47
Save 30%
Quantity must be 1 or more

Format:
FREE shipping on orders of $35+ (continental U.S. only)

Product Description
The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simpl... Read More

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. 

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?

In The One-Percent Edge, you will learn how to:

  • put energy into profitable areas and trim dead weight,
  • raise prices by selling value instead of things,
  • access new markets by adapting products or services,
  • turn customers into brand ambassadors,
  • and many other subtle yet highly effective strategies for affecting profitable changes to your business.

By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

Read Less

Additional Information
  • Contributor(s)Susan Solovic , Ray Manley
  • About the Contributor(s) SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on...SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News,Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, ATT Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert. show more
  • ISBN-139780814438800
  • Publish Date03/06/2018
  • PublisherAMACOM
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.08 lb
  • Case Weight (lbs)34.57 lb
  • Dimensions 9.35(h) x 6.45(w) x 1.05(d) inches
  • Pages256
  • Price $17.47

How our s work
We no longer sell eBooks on HarperCollins Leadership Essentials. If you've previously purchased an eBooks, it is available in your Glose app.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.
We no longer sell audiobooks on HarperCollins Leadership Essentials. If you've previously purchased an audiobook, it is available in your Glose app.
As of March 18, 2024, HarperCollins Leadership Essentials no longer sells eCourses. You may access eCourses you've already purchased until May 28, 2024.

Reviews

You May Also Like