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The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire

Charlie Wetzel | Stephanie Wetzel
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Product Description
What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, ... Read More

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara’s story, you will learn:

  • How to develop an idea and turn it into a business.
  • How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
  • How to recognize when it’s better to hire a CEO than to be the CEO.
  • And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.
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Additional Information
  • Contributor(s)Charlie Wetzel , Stephanie Wetzel
  • About the Contributor(s) Charlie Wetzel graduated from the University of New Orleans with a BA and an MA in English, despite growing up as...

    Charlie Wetzel graduated from the University of New Orleans with a BA and an MA in English, despite growing up as a nonreader. He worked as a chef, teacher, college dean, and car salesman before becoming a full-time writer in his mid-thirties. He has written more than one hundred books, most with leadership expert John C. Maxwell, including six New York Times bestsellers.



    Stephanie Wetzel has been her husband Charlie’s primary editor for as long as they’ve been married, including for every book Charlie has written with author John C. Maxwell. A writer in her own right, she blogged for a decade—back when blogging was still cool. She now partners in writing with Charlie and works with other authors. Stephanie loves being wife to Charlie and mom to three young adults. She forces herself to run with Charlie, but she actually enjoys reading, learning, traveling, and eating former chef Charlie’s cooking. Stephanie grew up obsessed with horses and competed as a teenager at extremely low levels in local shows. No longer a regular rider, she still occasionally gets a tear in her eye at the sight of a horse.

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  • ISBN-139781400232758
  • Publish Date10/05/2021
  • PublisherHarperCollins Leadership
  • Series The Business Storybook Series
  • Format Softcover
  • LanguageEnglish
  • Weight (lbs)0.65 lb
  • Case Weight (lbs)23.41 lb
  • Pages144
  • Price $14.99

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Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
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