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As a former producer on Oprah and campaign manager for politicians, Steven Goldstein has spent a lot of time thinking about the likability of publi... Read More
As a former producer on Oprah and campaign manager for politicians, Steven Goldstein has spent a lot of time thinking about the likability of public figures. How do we arrive at our emotional judgments on whether we like public when they are not part of our personal worlds? Why do we find Betty White delightful and why do so many people hate Gwyneth Paltrow? Goldstein has created a system for determining likability and introduces readers to the people whose job it is to create the perception of likability. Goldstein’s eight traits of likability, sorted into four pairs that build upon each other: Captivation and Hope Authenticity and Relatability Protectiveness and Reliability Perceptiveness and Compassion But likability isn’t just something that you have or you don’t. Goldstein discusses the machine behind creating likability, including the evaluators (celebrity Q scores) and trainers (who turn C- celebrities into B+ celebrities). Using pop culture references and anecdotes about celebrities and business leaders, Goldstein deconstructs likability showing how likability differs across gendered and racial lines. THE TURN ON will make you think twice about a perfectly crafted speech or a celebrity reinvention and will give you a few tools to take control of your own likability. Read Less
About the Contributor(s)Steven Goldstein is a civil rights leader who began his career as a television news producer winning 10 Emmys before...Steven Goldstein is a civil rights leader who began his career as a television news producer winning 10 Emmys before becoming a producer for Oprah Winfrey He worked as a lawyer for the U S House Judiciary Committee and as a communications director in the U S Senate before becoming a strategist for leaders in politics business and entertainment He was the founding Executive Director of Garden State Equality New Jersey’s statewide organization for LGBT equality where his work was chronicled in an Academy Award-winning documentary He later served as the Executive Director of the Anne Frank Center for Mutual Respect the national civil and human rights organization He is a graduate of Brandeis University Harvard’s John F Kennedy School of Government Columbia Journalism School and Columbia Law School He has taught law and political science at Rutgers University and is currently studying for the rabbinate at the Academy for Jewish Religion in New Yorkshow more
Weight (lbs)1.14 lb
Case Weight (lbs)31.98 lb
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