Free Shipping on orders $35+ within the continental US
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, m... Read More
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively. Pace explains that you don’t need to memorize complicated customer behavioral patterns or try to profile every individual client to know how to sell. The key, she says, can be found in the differences between genders. Based on the author’s own fascination with what makes customers tick as well as neuroscience and MRI studies on the different stimuli men’s and women’s brains respond to, The X and Y of Buy teaches readers how to become sales chameleons--able to adopt successful sales strategies when communicating uniquely with men and women.
The decision to buy is based on what captures your prospects’ attention, ignites their emotion, and provides value. Department stores know how to appeal to men’s easy-in, easy-out shopping patterns while also appealing to women’s preference for a more complex, sensory shopping experience. Consider the placement of men’s suits, right up front by a door, versus women’s, interwoven with a treasure trove of other must-have items. As a salesperson, you have similar tools and tactics at your disposal. While not all men and women are the same, this must-read for salespeople at all levels of business reveals how appealing to the different things men and women crave can increase your effectiveness with the vast majority of your gender-target market. Read Less
About the Contributor(s)Elizabeth Pace is the CEO of Floreat. A graduate of Ohio State University, she served for thirteen years as vice...Elizabeth Pace is the CEO of Floreat. A graduate of Ohio State University, she served for thirteen years as vice president of sales and marketing for three successful startups and has consulted with companies in a dozen different industries. Pace lives in Franklin, Tennessee.show more
Weight (lbs)0.57 lb
Case Weight (lbs)20.56 lb
Dimensions 8.5(h) x
How our s work
eBook Details: eBooks purchased here are fulfilled by our partner, Glose. Please note that:
For all eBook purchases, you will be prompted to create an account or login with your existing Leadership Essentials username and password. This ensures accurate delivery of your items.
To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your Leadership Essentials account.
E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
At checkout, you will be prompted to create an account (or login to your existing Leadership Essentials account). You will use the same username and password to log in to the eCourse portal and access your courses.
After purchase, you will receive a confirmation email from us with a link to the portal and your eCourse(s).
Please note: If you are purchasing eCourses in bulk for your team or organization, please email firstname.lastname@example.org after your purchase with your order number and the name of your organization. We will be in touch with you to set up your team on the platform.
If you have questions about eCourses, feel free to reach out to us via Live Chat at the bottom right corner of your screen, by submitting a ticket to our customer service team, or by calling us at 1-800-250-5308. For more information check out our FAQs here.