Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It

Why is Gen Z creating a massive, urgent challenge for leaders? Gen Z looks for jobs differently than companies are used to recruiting. Gen Z shops in ways retailers were not taught to market and sell. Most importantly, Gen Z represents the new normal and leaders are not prepared. Gen Z unapologetically communicates, shops, learns, and works in a way that upends established practices. Born between 1996 and the present day, the oldest members of Gen Z are only 22. This generation checks out a potential employer on YouTube—where most employers don’t recruit applicants. It bypasses TV networks in favor of binge-watching Netflix and Amazon. Lyft & Uber ubiquity is forcing car manufacturers are forced to rethink transportation entirely. Already, Gen Z is putting retailers out of business, from clothing stores to jewelers. And this is just the beginning. Gen Z is hitting the tipping point where they are about to reshape business in dramatic ways. Jason Dorsey and Denise Villa are widely recognized experts on this incoming generation. They have appeared on hundreds of TV shows (including The Today Show, CNN, CNBC, FOX, BBC, and The View), and consult to companies responding to questions that leaders desperately need answered. Zconomy provides the key to questions like these: Who is Gen Z? What do employers need to know? What do marketers need to know? What does the future hold for Gen Z and business? Now is the key moment for leaders to adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and it's only going to accelerate. Zconomy is the definitive manual on how to respond. Read Less