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Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It

Jason R. Dorsey | Denise Villa
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Why is Gen Z creating a massive, urgent challenge for leaders? Gen Z looks for jobs differently than companies are used to recruiting. Gen Z shops ... Read More
Why is Gen Z creating a massive, urgent challenge for leaders? Gen Z looks for jobs differently than companies are used to recruiting. Gen Z shops in ways retailers were not taught to market and sell. Most importantly, Gen Z represents the new normal and leaders are not prepared. Gen Z unapologetically communicates, shops, learns, and works in a way that upends established practices. Born between 1996 and the present day, the oldest members of Gen Z are only 22. This generation checks out a potential employer on YouTube—where most employers don’t recruit applicants. It bypasses TV networks in favor of binge-watching Netflix and Amazon. Lyft & Uber ubiquity is forcing car manufacturers are forced to rethink transportation entirely. Already, Gen Z is putting retailers out of business, from clothing stores to jewelers. And this is just the beginning. Gen Z is hitting the tipping point where they are about to reshape business in dramatic ways. Jason Dorsey and Denise Villa are widely recognized experts on this incoming generation. They have appeared on hundreds of TV shows (including The Today Show, CNN, CNBC, FOX, BBC, and The View), and consult to companies responding to questions that leaders desperately need answered. Zconomy provides the key to questions like these: Who is Gen Z? What do employers need to know? What do marketers need to know? What does the future hold for Gen Z and business? Now is the key moment for leaders to adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and it's only going to accelerate. Zconomy is the definitive manual on how to respond. Read Less

Additional Information
  • Contributor(s)Jason R. Dorsey , Denise Villa
  • About the Contributor(s) Jason Dorsey has been featured as a generational expert on 60 Minutes, The Early Show, and 200 more television interviews....Jason Dorsey has been featured as a generational expert on 60 Minutes, The Early Show, and 200 more television interviews. His clients include many of the biggest brands in the world, from Four Seasons Hotels and Mercedes-Benz to Taco Bell and Discover. Dorsey has served on the board of both public and private companies, including Ultimate Software which was acquired for approximately $11 billion. As a keynote speaker, he has received more than 1,000 standing ovations around the world from audiences as large as 16,000.

    Denise Villa, PhD, is the CEO and visionary behind The Center for Generational Kinetics (CGK), the leading Gen Z and generational research, speaking, and consulting firm. CGK works with over 100 clients around the world each year, ranging from financial services and global retailers to pioneering technology companies. The firm’s specialty is research that enables leaders at established brands to adapt to win new generations while teaching emerging companies how to quickly leverage generational change to grow faster.
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  • ISBN-139780062970299
  • Publish Date09/22/2020
  • PublisherHarperBusiness
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)0.99 lb
  • Case Weight (lbs)31.61 lb
  • Pages288
  • Price $23.99

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