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Marketing

  • Two Mistakes Most Marketers Make and the StoryBrand Solution

    by Donald Miller
    Donald Miller's StoryBrand Framework helps marketers create a message that conveys their product's or service's impact on a customer's ability to survive and thrive, as well as makes it easy to understand the ultimate offer they're presenting.
    Posted in building a storybrand, donald miller, marketing

  • Where Most Brand Storytelling Fails - And How to Fix It

    by Kindra Hall
    Brand storytelling is a challenging concept. Brands continue to struggle with connecting to audiences on an emotional level. The Steller Storytelling Framework helps with that.
    Posted in marketing