Customer Experience
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How Sephora Builds Confidence into the Customer Experience
In a world full of endless options, it’s customer confidence that closes the sale. To buy your product, a customer needs to feel confident in your expertise, and that the product they’re purchasing will fit their needs. Customer service doesn’t have to be commonplace. Sephora utilized a combination of technology, atmosphere, and expertise to obtain their customer’s confidence. -
Why Richard Branson Believes Authenticity is Crucial to Good Customer Service
Richard Branson, the 68-year-old founder of Virgin Group, is worth an estimated $4.1 billion. Maybe it accumulated as a result of his business savvy. But, it’s probably a reflection of his commitment to good customer service.