If your company ran for a political office, what would it stand for? Every day, your company and its myriad collection of teams and departments is grasping for new constituents, whether they’re employees, customers, partners, or vendors.
Just like a traditional electoral race, your company’s constituents will pay attention to the words you say, the values you promote, and the lengths you’ll go to support them.
You may not like it, but your company is always on the campaign trail. Outsiders and potential insiders will use a variety of measures to determine if they’ll give you their vote in the form of a product purchase, an accepted job offer, a signed partnership agreement, or even a follow on Instagram or whatever social platform your company prioritizes.
But how does your company obtain the votes it needs to succeed in the business arena? It constructs a company culture with the ability to attract the most relevant coalitions of “voters.” Your company runs on a platform, which describes your stance in the marketplace through how you approach several aspects of your operation:
- Your hiring process
- Your marketing campaigns
- Your client and customer service
- Your office infrastructure
- Your company policies regarding dress code and business hours, among others
- And more
Does your company need to undergo a culture change?
I’ve always been a bit confused by the phrase “culture change.” It’s not the independent words that cause confusion, but rather the phrase in its entirety.
Isn’t culture inherent? Isn’t it a product of putting several people in one building and instructing them to strive towards a common goal? Maybe it’s silly to believe culture springs from the heads of your staff like Medusa’s snakes.
But the thought does bring up a slightly discomforting question: If we all don’t individually create company culture, then who does?
Leadership Essentials has a robust selection of books that guide professionals towards creating a positive and intentional company culture. Here are a few of my personal favorites.